DNMC is a truck and auto accessories brand specializing in custom lighting solutions for trucks. Operated by two brothers with a deep passion for automotive culture, the shop focuses on bringing bold, functional upgrades to their customers’ vehicles.The scope of the project included the development of a strong, versatile logo, business card design, and merchandise mockups for hats and stickers. The design direction was clean, impactful, and rooted in a rugged aesthetic that aligns with the brand’s target audience—truck owners and off-road enthusiasts.